Marketing Plan 2025

Executive Summary

More of the same this year as last year. AI-enabled productivity advances and out in front education that gets people to the top of the funnel.

What Worked Best in 2024:

Email, Live Chat, Google PPC

What’s The Plan for 2025:

Email, Live Chat, Google PPC, SyncUSA, On Site/On Page Conversions

2025 Rocks

Brand Awareness via SEO & existing content recycling

Content Creation for Emails

Education for LinkedIn

Thought Leadership for Top – Down

Messages

  • Outsource model
  • NTP/PTP
  • GPS Security
  • Support
  • Secondary:
    • TDM turndown
    • DC Power
    • Network Evolution Services

Primary audience:

  • Resellers
  • Current Customers
  • Past Customers
  • New Customers: focus on operation managers, network engineers, network planners & architects
  • Website visitors

Secondary audience:

  • Industry influencers and thought leaders
  • Potential business partners and collaborators
  • Account-based targets

Paid

  • Google PPC Campaigns
    • NTP
    • PTP
    • DC Power
    • AI Sync Overload
    • GPS Security
    • Website visitors remarketing
    • Field Services
  • Trade Shows 
  • NENA 911 Assoc.
  • GPS World 
      _

      Earned

      • Webinars (2x SyncUSA Q1 Q3) 
      • Email Campaigns (education) 
      • Trade Publications (pitch experts) 
      • Blog/Content Marketing (add by subtraction/consolidation) 
      • Social Media Organic Posts 
      • Case Studies (MCHP ready to assist w our customers) 
      |

      Owned

      • Company Website
      • Live Chat  
      • Technical Documentation  
      • Knowledge Base 
      • Customer Portal  

      Additional Marketing

      b

      Content and SEO Strategy

       

      • Keep expanding our data center DC power content since it’s attracting new mobile users 
      • Create content addressing questions we see in search terms reaching your site 
      • Update high-performing older content to keep it fresh and relevant 
      • AI SEO optimization

      Paid Search Optimization:

      • Analyze our best-performing Google Ads campaigns for the data center audience 
      • Use that data to refine targeting and messaging 
      • Consider testing new ad formats or extensions that work well on mobile 

      Email Marketing

      • Our email spikes show it works – segment your growing list based on user interests 
      • Create targeted content for different segments (e.g., data center professionals vs other industries) 
      • Test different sending times based on when your audience engages most 

      Mobile Experience

      • Continue optimizing for mobile since it’s grown to 44% of traffic 
      • Ensure technical specs and documentation are easily readable on mobile 
      • Consider a mobile-first approach for new content 

      Geographic Focus

      • Within your USA/Caribbean sales territory, identify regions with highest engagement 
      • Create region-specific content where relevant 
      • Use your global reach for thought leadership while focusing conversion efforts on your sales territory 

      Marketing Goals

      %

      Increase In Market Share

      %

      Boost In Customer Retention Rate

      %

      More Qualified Leads

      %

      Growth in Digital Engagement Metrics

      Key Strategies

       

       

      Digital Marketing

      Social Media

      • Reimagine presence on LinkedIn
      • Add in Facebook or a second platform?
      • Create industry-specific content themes
      • Engage with industry influencers
      • Share customer success stories

      Digital Marketing

      • Implement AI-driven content personalization
      • Optimize website for mobile-first experience
      • Develop comprehensive SEO strategy focusing on voice search
      • Launch targeted social media advertising campaigns

      Trade Shows

      For more details on each show.

      Email Marketing

      • Segment email lists based on customer behavior
      • Implement automated nurture campaigns
      • Create personalized re-engagement campaigns
      • Optimize email timing based on engagement data

      Content Marketing

      • Create weekly industry-focused blog posts
      • Produce whitepaper or case studies
      • Develop quarterly video content series
      • Launch bi-weekly podcast focusing on industry trends
      u

      What's Missing

      Timeline

      Q1 2025
      • SycnUSA webinar
      • Turn on PPC 200/day 3X/week ($26,400/yr 2025)
      • Implement AI-driven personalization for email campaigns
      • Resume/re-imagine podcast production
      Q2 2025
      • Release first video content series
      • Launch major social media campaign
      • Implement new email automation
      Q3 2025
      • Review and optimize Q1-Q2 initiatives
      • Launch influencer partnership program
      • Expand content creation team
      Q4 2025
      • Scale successful initiatives
      • Plan for 2026
      • Conduct annual performance review

      Success Metrics

      • Website Traffic Growth 100% 100%
      • Email Open Rate 50% 50%
      • Social Media Engagement 20% 20%
      • Website Form Fills 50% 50%

      Monthly Review Process

      • Track KPIs against objectives
      • Analyze campaign performance
      • Adjust strategies based on data
      • Document lessons learned
      • Update tactics as needed